Power of Pink – Hope for a cure unites us all

This October, Brighton continues our 23-year fight against breast cancer. With 1 in 8 women affected, our Power of Pink Bracelet has raised over $8.1 million for local and national charities. Help us reach our $1 million goal this year and make a difference together!

For every limited edition 2025 Power of Pink bracelet purchased, Brighton will donate $10 to a local breast cancer organization.